UF Health Shands Hospital has hired Gabrielle DeTora of DeTora Consulting to conduct a thorough analysis of its performance in the U.S. News & World Report’s “Best Hospitals” list. Gabrielle DeTora will also develop a comprehensive plan for improving the ranking of targeted specialties.
UF Health Shands Hospital is a teaching hospital of the University of Florida in Gainesville, Florida. It is one of seven hospitals in the University of Florida Health System, and one of two campuses for UF’s Health Science Center, the other being UF Health Center Jacksonville.
Currently, six specialties at Shands Hospital rank in the Top 50 of the U.S. News & World Report’s “Best Hospitals” list. In order to advance more specialties onto this prestigious list, the executive leadership team contracted with DeTora to conduct a thorough evaluation of how each of its 16 specialties is performing benchmarked against the best in the country.
UF Health Shands Hospital’s goals are two-fold: 1) continue to add specialties onto this prestigious list and 2) attain and stay in the #1 position as the best hospital in Florida. To do so, Shands Hospital must understand how competing hospitals are scoring and where UF Health Shands Hospital can command an edge in the rankings against those competitors. In support of these goals, DeTora Consulting will conduct a methodical process of research and data evaluation to:
- Uncover quality, documentation, and reputation shortcomings, if any,
- Determine critical success factors and tactical steps for improvement,
- Prioritize sub-service initiatives in messaging to maximize chances for ranking success,
- Outline a timeline for improvement initiative management, and
- Develop an information dashboard to track results.
Based on past performance measures and hospital benchmarks, DeTora Consulting will outline thresholds for success along with forecasts on how the improvements could affect future rankings. They will also conduct a deep dive into all areas of the RTI International methodology to benchmark UF Health Shands Hospital year-over-year for the current three-year rolling average.
DeTora Consulting will also review the Doximity physician dataset to retrieve and correlating/cross referenced report of the UF Health Shands Hospital faculty, residents, and alumni lists with the Doximity list of physicians.
In addition to a clinical, coding, patient satisfaction, and other operational recommendations, DeTora Consulting will provide a Reputation Enhancement Plan focused on the Doximity channel exclusively utilizing communications and clinical promotions. This plan will include advancing the rankings using:
- Public relations on clinical trials
- Conferences
- Research articles
- Clinical achievements.
Special attention will be given to advancing the ranking for the following specialties
- Cancer
- Cardiology & cardiac surgery
- ENT
- Gynecology
- Urology.