After Anthony Condia, former Chief Marketing Officer of UC Health hired Gabrielle DeTora and DeTora Consulting in 2013 to improve their USN rankings, the health system grew to achieve two specialties performing in the Top 50 of the U.S. News & World Report’s “Best Hospitals” list. Kristen Wevers, the new UC Health Chief Marketing Officer, has rehired DeTora Consulting to conduct an evaluation of how the health system had been performing since 2013 and to develop and up to date plan for advancement.
UC Health engaged DeTora Consulting to conduct a 360-degree review of its U.S. News & World Report (USNWR) “Best Hospitals” ranking status and provide a strategy to improve rankings over time. Through a deep review of University of Cincinnati Medical Center (UCMC) and West Chester Hospital (WCH) USNWR national, regional, local, and competitor analysis, DeTora Consulting will recommend create a Rankings Improvement Plan.
The plan will detail a focused, integrated, conceptually-driven approach to reputation marketing. By developing an ongoing program and marketing infrastructure that integrates with current marketing and communications initiatives, UCMC’s physician reputation marketing will become a fixture within the medical center’s operations to:
- Build stature and esteem for lead physicians and key services at UCMC among peer physicians around the country
- Build the stature of UCMC physicians and services in the minds of its own physicians and employees.
Based on past performance measures and hospital benchmarks, thresholds for success will be forecasting how the improvements could affect future rankings. DeTora Consulting will conduct a deep dive into all areas of the RTI International methodology to benchmark UC Health year-over-year for the current three-year rolling average.
DeTora Consulting will also review the Doximity physician dataset to retrieve and correlating/cross referenced report of the UC Health faculty, residents, and alumni lists with the Doximity list of physicians.
In addition to clinical, coding, patient satisfaction, and other operational recommendations, DeTora Consulting will provide a Reputation Enhancement Plan focused on the Doximity channel exclusively utilizing communications and clinical promotions including PR on clinical trials, conferences, research articles, and clinical achievements to advance the current rankings.