Southeastern Home Health Services engaged Gabrielle DeTora and DeTora Consulting on a complete strategic marketing and sales planning contract including a market repositioning with a new name and logo, new website, and complete social media overhaul. Geneva Glen Capital, Southeastern Home Health Services’ private equity firm, was eager to build up the business at anRead More
REBRANDING
Case Study: Rebranding Case Study for Home Health
By 2019, Southeastern Home Health Services had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home health, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. In order to position the company forRead More