The American Diabetes Association (ADA) is the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic and help people living with diabetes thrive. The leadership and board of directors of the ADA has just named Gabrielle DeTora of DeTora Consulting as its Interim Chief Marketing & Digital Officer (CDMO). TheRead More
DIGITAL MARKETING
Southeastern Home Health Services increases volumes, positions itself for sale using Strategic Marketing Plan, Rebranding and Digital Strategy
Southeastern Home Health Services engaged Gabrielle DeTora and DeTora Consulting on a complete strategic marketing and sales planning contract including a market repositioning with a new name and logo, new website, and complete social media overhaul. Geneva Glen Capital, Southeastern Home Health Services’ private equity firm, was eager to build up the business at anRead More
Case Study: SE Digital Branding Plan
By 2019, Southeastern Home Health Services (SHHS) had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home healthcare, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. SHHS contracted with DeTora Consulting toRead More
Southeastern Home Health Care Hires DeTora Consulting for Organization Rebranding, Website, and Digital Launch
Southeastern Health Care at Home (formerly Southeastern Home Health Services) contracted with Gabrielle DeTora and DeTora Consulting to develop a 3-year Strategic Marketing Plan to support business goals and ongoing marketing exploration. Southeastern Home Health Services (SHHS) is the largest privately-owned home health services provider in Pennsylvania. In addition to home health care, the companyRead More