Strategic Marketing Plan: Exclusive Coaching Session
Presented by DeTora Consulting, with guest speaker from JL Media
Space is limited, register today!
Two dates & locations to choose from:
Thursday, February 6th 1pm – 3pm
Club Wyndham at National Harbor
250 Mariner Passage
National Harbor, MD 20745
Registration Deadline: February 5th
Thursday, February 27th 1pm – 3pm
Jay Suites 34th Street
Large Meeting Room D
W 34th Street
New York, NY 10001
Registration Deadline: February 26th
Start 2020 off strong by planning for health system success using evidence-based strategic marketing. The first months of the year are the perfect time to start collecting the data necessary to build a strategic marketing plan that prioritizes service lines that are prime for growth, forecasts ROI, and provides the details on how hospitals can achieve the results to secure budgetary resources. DeTora Consulting is offering an exclusive coaching session for healthcare marketing executives to help achieve results that build short- and long-term profitability, brand durability, and competitive advantage. Learn how to communicate and defend your decisions and structure data-driven strategic marketing plans that deliver the results you need.
We will examine the essential steps of the Six Sigma DMAIC Approach to Strategic Marketing, the data sets required to cross-tabulate for key insights, and the testing tools to ensure a solid ROI. We will review best practices from case studies on how CRM and digital automation has increased volumes and enhanced the patient experience. More information on this approach can be found in Defending Marketing Budgets through Evidence-Based Lobbying.
BENCHMARK AGAINST YOUR COMPETITION!
JL Media will be joining us as our guest speaker unveiling their 2019 Competitive Media and Digital Spend Analysis for Hospital and Health Systems. In the greater NY/NJ marketplace, we will be reviewing the most recent competitive media spend, mediums utilized, and services promoted from New York Presbyterian, NYU, Hospital of Special Surgery, Northwell, Hackensack, and many others.
In the greater DC/MD/VA marketplace, we will be reviewing the most recent competitive media spend, mediums utilized, and services promoted from John’s Hopkins, Kaiser, Inova, MedStar, University of MD, George Washington, and more.
The Media Analysis is a $5,000 value. Learn how this information is used to design a highly effective media strategy.
There is no cost to attend this special event, but space is limited and pre-registration is required. Click the button below to submit your registration!
For more information call 908-447-9231.
Gabrielle DeTora, Principal, Healthcare Marketing Strategist
Gabrielle is a healthcare marketing strategist with nearly two decades of executive experience and a proven track record of driving ROI. Gabrielle has worked with the CEOs and leadership teams of nearly 100 health systems, representing over 200 hospitals nationwide. She has served as the strategic leader for health systems, brand marketing agencies, and consultancies.
Earlier in her career, Gabrielle served as the Vice President of Health Strategy for a major advertising agency. There, she oversaw all strategic business planning, branding, marketing, and execution for more than a dozen large healthcare systems, healthcare organizations, and insurance companies.
Her past experience also includes top executive strategic planning and marketing roles at St. Joseph’s Healthcare System, Hunterdon Healthcare System, the Cure for Lymphoma Foundation, and the Leukemia & Lymphoma Society. This deep experience gives her a keen understanding of the healthcare industry, which she uses to deliver highly effective Strategic Marketing Plans for her clients.
Beyond the work Gabrielle conducts for her clients, she is also called upon regularly to speak at national healthcare conferences, including the Forum for Healthcare Strategists Summits, National Healthcare Roundtable, SHSMD, and the Healthcare Center of Excellence Summits. In addition, Gabrielle regularly contributes articles to and is a quoted expert for publications such as HealthLeaders, Healthcare Advertising Review, Healthcare Marketing Report, Healthcare Marketing Advisor, Spectrum, Alert, and MHS.
Gabrielle has an MBA from Kennedy-Western University and a BBA from the Zicklin School of Business (CUNY).
David Weitzman, JL Media, SVP Group Director, Strategy & Planning
David has 20+ years of media strategy, media measurement & client service/management experience with a proven track record of driving ROAS/ROI. David has worked with some of the top marketing organizations in the world including: Johnson & Johnson (J&J), Procter & Gamble (P&G), Bristol-Myers Squibb (BMS), Walmart & The Coca-Cola Company among others. He has recently joined JL Media to build upon their experience within the Hospital/Health Care category, having worked with many leading East Coast institutions like the NYU Medical Center, Westchester Medical, Lenox Hill, Holy Name Medical Center, Capital Health, etc. David was recognized by P&G as an exceptional agency contributor 5 times and was awarded the MediaVest ONE Award for Innovation. David studied Economics at the University of Michigan.