Because hospital rankings play a key role in distinguishing the top hospitals nationally, it’s imperative that hospital marketing executives understand the true impact these rankings have on consumer preferences and decision-making. In this white paper, Gabrielle DeTora, Principal of DeTora Consulting, demystifies the ever-changing methodology of one of the most important ranking sources in the United States: U.S. News & World Report’s “Best Hospitals.” She will examine what these rankings mean to consumers and provide an in-depth look at the benefits hospitals and health systems achieve through ranking improvements and related marketing initiatives.
Read the full white paper here.