How do you create an effective brand campaign in a competitive market that gets heard above all the marketing messaging clutter? Learn how Mercy Health System, working with Gabrielle DeTora of DeTora Consulting and Ben Dillon of Geonetric, developed and implemented a research-driven, strategic web and mobile marketing initiative that aligns with the organization’s service line goals. This article was originally posted in eHealthcare Strategy and Trends in January 2013.