Hospital rankings continue to play a prominent role in distinguishing the top hospitals around the nation. That’s true whether the source is Truven Health Analytics “100 Top Hospitals,” U.S. News & World Report’s “Best Hospitals,” Healthgrades, Consumer Reports, Leapfrog, Hospital Compare or a state or local agency.
This article by Gabrielle DeTora, Principal, DeTora Consulting, outlines five key recommendations hospital marketing executives can use to target messaging around the rankings for maximum effectiveness and resource efficiency. This article originally appeared in Healthcare Strategy Alert, Issue 1, 2015, published by the Forum for Healthcare Strategists.