Yale New Haven Hospital (YNHH), a non-profit, 1,541-bed tertiary medical center in New Haven, Conn., receives national and international referrals for every specialty of care. The YNHH Department of Neurosurgery has hired Gabrielle DeTora at DeTora Consulting to help improve its status in the U.S. News & World Report “Best Hospitals” Rankings. YNHH Neurosurgery previously ranked in the top grouping, however its ranking has dropped to #32 nationally in Neurology & Neurosurgery for several years in a row.
To improve its ranking, Gabrielle DeTora at DeTora Consulting will conduct a thorough analysis of why this dynamic occurred, and will develop a strategy to increase YNHH’s Department of Neurosurgery ranking on this prestigious list moving forward.
In support of these goals, Gabrielle DeTora will conduct a methodical process of research and data evaluation to:
- Uncover quality, documentation, and reputation shortcomings, if any
- Determine critical success factors and tactical steps for improvement
- Prioritize service line initiatives to maximize chances for ranking success
- Outline a timeline for improvement initiative management, and
- Develop an information dashboard to track results.
DeTora Consulting will conduct an analysis into the Doximity physician dataset to retrieve and correlate/cross reference the Yale Neurosciences faculty, residents, and alumni lists with the Doximity list of physicians and present a full report. They will outline a Doximity plan for doctor sign up and engagement to ensure that physicians receiving the rankings survey.
DeTora Consulting will also develop a Proxy Execution Plan for doctor signup and engagement on Doximity, and a Reputation Enhancement Plan focused on the Doximity channel. The Proxy Execution Plan will exclusively utilize communications and clinical promotions including public relations work related to clinical trials, conferences, research articles, clinical achievements, testimonials, etc.
Gabrielle DeTora and DeTora Consulting are honored to spearhead this important project.
For more information on DeTora Consulting‘s work related to U.S. News & World Report “Best Hospitals” Rankings, contact email@example.com.