Physician Relations Management systems (PRMs) are becoming essential tools for today’s health systems. PRMs provide a way to systemically gather and record data and improve processes and communication with physicians. In this article originally published in Healthcare Strategy Alert, Gabrielle DeTora of DeTora Consulting notes that an effective PRM system can drive referral volume and growth, track retention rates, schedule and log physician liaison visits, and offer insights for targeted marketing plans. This is important in today’s competitive environment. PRMs not only help the bottom line, they also help organizations comply with new mandates under health reform to improve care coordination, reduce readmissions, improve population health, and reduce per-patient costs. The article also highlights how two health systems are using PRMs with exceptional results.