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12.18.14 Blog, Published Articles

Do You Ever Feel Like Sybil? On the Road Toward Outpatient Services

Gabrielle DeTora of DeTora Consulting wrote an article in the December 2014 issue of Healthcare Marketing Report regarding the evolving jobs of healthcare marketers as we adapt to the changing healthcare industry.

Do you ever feel like Sybil, with multiple personalities to fulfill the many marketing demands made on you from everyone from eccentric creative director to geeky analyst, to trendy digital manger, to enthusiastic internal communications specialist? Well… get ready to add more personalities to your portfolio. The non-traditional marketer is crossing over into new roles and responsibilities as healthcare reform and reimbursements push patient activity more and more to ambulatory outpatient services. Get ready to try on the personalities of translator, air-traffic controller, and mystery shopper.  Read the full article…

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