Sophisticated health care marketing requires use of a customer relationship management (CRM) system to do micro targeted, personalized campaigns that drive results. This white paper outlines what to look for when choosing a CRM and how marketing departments can leverage this tool to create marketing efficiencies and help improve the bottom line. Read the fullRead More
Whitepapers
Plan, Align, Deploy, Execute – Bring Your Strategy to Life! (Whitepaper)
You’ve thought out and developed a comprehensive strategic marketing plan for your organization. Now what? This white paper examines how hospital and health system marketers can drive effective tactical execution within their organizations by having a launch plan in place, creating a system-wide participation strategy, and creating a culture of strategic management and action. ReadRead More
Escalate Growth Through Effective Strategic Planning (Whitepaper)
Developing an effective strategic plan can improve financial performance, market positioning, and mission success. An integrated process will challenge healthcare leaders to broaden their system-wide horizons and justify long-term implications of significant capital expenditures with long-term strategic positioning improvements. This white paper outlines suggested elements to include in the strategic planning process along with specific steps toRead More
Entering the New Age of Healthcare Communications (Whitepaper)
It’s no longer enough for hospital websites to simply offer consumers a way to register for classes, donate, or pay bills. More and more hospital leaders recognize that launching a patient portal where consumers can securely access their medical information and their health care providers can take their organizations to the next level. This whiteRead More
Connect Branding to the Bottom Line (Whitepaper)
How strong is your brand? Today, it’s no longer enough for hospital marketers to measure brand strength based on “soft” factors such as awareness, consumer preference, and market share growth. You need evidence showing how the brand contributes to revenue growth. This white paper discusses how to create tracking systems using return on objectives (ROO)Read More