It’s no longer enough for hospital websites to simply offer consumers a way to register for classes, donate, or pay bills. More and more hospital leaders recognize that launching a patient portal where consumers can securely access their medical information and their health care providers can take their organizations to the next level. This whiteRead More
Whitepapers
Connect Branding to the Bottom Line (Whitepaper)
How strong is your brand? Today, it’s no longer enough for hospital marketers to measure brand strength based on “soft” factors such as awareness, consumer preference, and market share growth. You need evidence showing how the brand contributes to revenue growth. This white paper discusses how to create tracking systems using return on objectives (ROO)Read More