Marketers who utilize a layered data analysis to determine what to market are able to create a strategic marketing plan, not just tactical plan. This moves marketing out of the order-taking mode and helps them to drive specific threshold and stretch business goals.Read More
Whitepapers
Best Hospital Rankings: Major Changes to Methodology Impact 2019 Rankings
U.S. News & World Report continues to revise the methodology used to create the annual Best Hospitals rankings. Among 2019’s changes are the inclusion of patient experience data and patient-centered outcomes data, risk adjustment changes and removal of the AHRQ PSI measures.Read More
Best Hospital Rankings: Identifying Opportunities and Developing Plans for Improvement (Whitepaper)
The 2018-19 Best Hospital rankings are out, and hospitals are already looking for opportunities to improve their 2019-20 scores. An analysis of all areas of the methodology used to rank hospitals provides a framework for directing future efforts. DeTora Consulting works with our clients to prioritize specialties and present each client with an operations andRead More
U.S. News & World Reports Announces Best Hospitals, Updates Methodology (Whitepaper)
U.S. News & World Reports released their 2018-19 Best Hospitals rankings. As it does every year, U.S. News made changes to the methodology used in evaluating hospitals, including a transition from ICD-9 to ICD-10 codes and excluding transferred inpatients from the risk-adjusted mortality rate. Learn more about the methodology changes recently incorporated, and how they can impactRead More
Best Medical Schools Can Boost Best Hospital Rankings (Whitepaper)
Among the many rankings that U.S. News & World Report creates annually is the list of the Best Medical Schools. Strong results for medical schools can also help improve reputation scores for their associated academic medical centers. When their research programs are closely tied, they can engage in cutting-edge research that provides hospital marketing executivesRead More
U.S. News Expands Physician Eligibility, Moves to SAF (Whitepaper)
U.S. News & World Report revises its methodology for creating the Best Hospitals list nearly every year. For hospital marketing executives, it’s critical to understand these changes, the impact that they can have on a hospital’s scores and how hospitals can make changes to both increase their scores and improve patient care. We also discuss aRead More
Shift Your Hospital Ranking Strategies to Align with Evolving Methodologies (Whitepaper)
In this white paper, Gabrielle DeTora, Principal of DeTora Consulting, demystifies the ever-changing methodology of one of the most important ranking sources in the United States: U.S. News & World Report’s “Best Hospitals.” Read More
The Next Realm of Health Care Marketing (Whitepaper)
Sophisticated health care marketing requires use of a customer relationship management (CRM) system to do micro targeted, personalized campaigns that drive results. This white paper outlines what to look for when choosing a CRM and how marketing departments can leverage this tool to create marketing efficiencies and help improve the bottom line. Read the fullRead More
Plan, Align, Deploy, Execute – Bring Your Strategy to Life! (Whitepaper)
You’ve thought out and developed a comprehensive strategic marketing plan for your organization. Now what? This white paper examines how hospital and health system marketers can drive effective tactical execution within their organizations by having a launch plan in place, creating a system-wide participation strategy, and creating a culture of strategic management and action. ReadRead More
Escalate Growth Through Effective Strategic Planning (Whitepaper)
Developing an effective strategic plan can improve financial performance, market positioning, and mission success. An integrated process will challenge healthcare leaders to broaden their system-wide horizons and justify long-term implications of significant capital expenditures with long-term strategic positioning improvements. This white paper outlines suggested elements to include in the strategic planning process along with specific steps toRead More