Whitepapers

In the battle for resources, health care marketers face the contradiction of meeting increased service line business goals while working with reduced budgets. To gain the resources necesssary to meet these goals, marketers have to act as strategists, financial analysts, and lobbyists. Creating a fact-based process for decision making focuses the team and identifies theRead More

In the new era of Patient-Driven Groupings Model (PDGM), communications coordination is more essential than ever for home health organizations. Communications efforts must prioritize internal communications for operational and coding changes, including employee morale, ahead of building growth. First among these efforts for home health providers should be getting clinical and operational processes up-to-date andRead More

Among the many rankings that U.S. News & World Report creates annually is the list of the Best Medical Schools. Strong results for medical schools can also help improve reputation scores for their associated academic medical centers. When their research programs are closely tied, they can engage in cutting-edge research that provides hospital marketing executivesRead More

U.S. News & World Report revises its methodology for creating the Best Hospitals list nearly every year. For hospital marketing executives, it’s critical to understand these changes, the impact that they can have on a hospital’s scores and how hospitals can make changes to both increase their scores and improve patient care. We also discuss aRead More

In this white paper, Gabrielle DeTora, Principal of DeTora Consulting, demystifies the ever-changing methodology of one of the most important ranking sources in the United States: U.S. News & World Report’s “Best Hospitals.” Read More