With all the rapid changes going on in healthcare today, it’s become more common for healthcare systems and hospitals to hire executives on an interim or temporary basis until a permanent replacement can be found. But is this kind of role right for you?Read More
Published Articles
Driving ACOs Forward with Sophisticated Healthcare Marketing
The one constant that healthcare marketers can count on is change. To be successful, healthcare marketing executives must continually adapt strategies, tactics, and resources to align with the national direction on healthcare. In this article, Gabrielle DeTora, Principal of DeTora Consulting, discusses why hospital and health system marketing executives must look at the big picture in termsRead More
Strategic Marketing Plans: Maximizing Results with DMAIC
The only way to get real results out of your marketing efforts is to support them with strategy designed to boost short-term and long-term profitability, brand durability, and competitive advantage. Conducting the necessary internal and external analyses to ensure that a marketing plan is truly strategic is challenging but essential to maximizing marketing results. Strategic marketing plansRead More
Making the Most of Hospital Rankings
Hospital rankings continue to play a prominent role in distinguishing the top hospitals around the nation. That’s true whether the source is Truven Health Analytics “100 Top Hospitals,” U.S. News & World Report’s “Best Hospitals,” Healthgrades, Consumer Reports, Leapfrog, Hospital Compare or a state or local agency. This article by Gabrielle DeTora, Principal, DeTora Consulting,Read More
How Marketers Can Lead Healthcare Innovation through Dynamic Redesign
AtlantiCare, southeastern New Jersey’s largest healthcare system and a Malcolm Baldrige National Quality Award winner, has made a complete shift on how it views itself. It no longer defines itself as a health delivery company but as a health solutions company. The marketing department aligns its processes to support this new model by “mapping theRead More
Mercy Health System’s Rebranding Efforts Come to Life on the Web
How do you create an effective brand campaign in a competitive market that gets heard above all the marketing messaging clutter? Learn how Mercy Health System, working with Gabrielle DeTora of DeTora Consulting and Ben Dillon of Geonetric, developed and implemented a research-driven, strategic web and mobile marketing initiative that aligns with the organization’s serviceRead More
Driving Referrals with Integrated PRM
Physician Relations Management systems (PRMs) are becoming essential tools for today’s health systems. PRMs provide a way to systemically gather and record data and improve processes and communication with physicians. In this article originally published in Healthcare Strategy Alert, Gabrielle DeTora of DeTora Consulting notes that an effective PRM system can drive referral volume andRead More
Do You Ever Feel Like Sybil? On the Road Toward Outpatient Services
Gabrielle DeTora of DeTora Consulting wrote an article in the December 2014 issue of Healthcare Marketing Report regarding the evolving jobs of healthcare marketers as we adapt to the changing healthcare industry. “Do you ever feel like Sybil, with multiple personalities to fulfill the many marketing demands made on you from everyone from eccentric creativeRead More
Hospital Ranking Matters: The Mystery, The Meaning, The Benefit
In this article published by Healthcare Marketing Report, Gabrielle DeTora of DeTora Consulting explores one of the main ranking sources in the country–U.S. News & World Report “Best Hospitals.” We will demystify the general methodology, discuss the meaning of these rankings to consumers, as well as the benefit of rankings improvement and marketing initiatives for hospitals.Read More
Five Crucial Steps to Help Boost Your Hospital Rankings
Take your opportunity — before the new ranking surveys are released — to boost your rankings and attract and keep the patients you need. Crucial Step 1: Benchmark mortality, patient safety, and physician reputation Crucial Step 2: Outline strategies, critical success factors, and tactical steps for improvements Crucial Step 3: Prioritize service lines to maximizeRead More