After developing Mercy Health System’s overall strategic marketing plan, DeTora Consulting was brought in to help expand the bariatric program from its Mercy Fitzgerald Hospital flagship program, which is recognized as a Bariatric Center of Excellence and a Blue Distinction Center for Bariatric Surgery, to its other three hospitals—Mercy Suburban Hospital in east Norriton, MercyRead More
Case Studies
Case Study: Driving Results through a Hospital Rankings Improvement Plan
Penn State Hershey Medical Center was seeking to improve its U.S. News & World Report Hospital Rankings in both the adult and children’s specialties to elevate its reputation in the region. DeTora Consulting revealed the best short-term and long-term opportunities for improvement. The results? Year-over-year improvement in two key adult category scores and a newlyRead More
Driving Business Goals through Web Development
Creating a new website can be an enormous undertaking for a healthcare system. There is the layout, the creative, the navigation, the content and much more to consider. However, what developers often leave out of the equation is the element that should be driving all of it—a strategy that drives business goals. Whether your newRead More