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Case Studies

08.28.21 Case Studies

Case Study: Strategic Marketing Plan for Home Health

By 2019, Southeastern Home Health Services had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home health, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. With a goal of building up theRead More

07.02.21 Case Studies

Case Study: Rebranding Case Study for Home Health

By 2019, Southeastern Home Health Services had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home health, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. In order to position the company forRead More

07.01.21 Case Studies

Case Study: SE Digital Branding Plan

By 2019, Southeastern Home Health Services (SHHS) had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home healthcare, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. SHHS contracted with DeTora Consulting toRead More

04.28.16 Case Studies

Case Study: Mercy Health System Bariatric Program

After developing Mercy Health System’s overall strategic marketing plan, DeTora Consulting was brought in to help expand the bariatric program from its Mercy Fitzgerald Hospital flagship program, which is recognized as a Bariatric Center of Excellence and a Blue Distinction Center for Bariatric Surgery, to its other three hospitals—Mercy Suburban Hospital in east Norriton, MercyRead More

04.14.14 Case Studies

Case Study: Driving Results through a Hospital Rankings Improvement Plan

Penn State Hershey Medical Center was seeking to improve its U.S. News & World Report Hospital Rankings in both the adult and children’s specialties to elevate its reputation in the region. DeTora Consulting revealed the best short-term and long-term opportunities for improvement.  The results?  Year-over-year improvement in two key adult category scores and a newlyRead More

11.26.12 Case Studies

Case Study: Driving Business Goals through Web Development

Creating a new website can be an enormous undertaking for a healthcare system. There is the layout, the creative, the navigation, the content and much more to consider. However, what developers often leave out of the equation is the element that should be driving all of it—a strategy that drives business goals. Whether your newRead More

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