Southeastern Home Health Services engaged Gabrielle DeTora and DeTora Consulting on a complete strategic marketing and sales planning contract including a market repositioning with a new name and logo, new website, and complete social media overhaul. Geneva Glen Capital, Southeastern Home Health Services’ private equity firm, was eager to build up the business at anRead More
Resources
Case Study: Strategic Marketing Plan for Home Health
By 2019, Southeastern Home Health Services had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home health, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. With a goal of building up theRead More
Case Study: Rebranding Case Study for Home Health
By 2019, Southeastern Home Health Services had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home health, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. In order to position the company forRead More
Case Study: SE Digital Branding Plan
By 2019, Southeastern Home Health Services (SHHS) had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home healthcare, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. SHHS contracted with DeTora Consulting toRead More
Defending Marketing Budgets through Evidence-Based Lobbying
In the battle for resources, health care marketers face the contradiction of meeting increased service line business goals while working with reduced budgets. To gain the resources necesssary to meet these goals, marketers have to act as strategists, financial analysts, and lobbyists. Creating a fact-based process for decision making focuses the team and identifies theRead More
Communications in the PDGM Evolution
In the new era of Patient-Driven Groupings Model (PDGM), communications coordination is more essential than ever for home health organizations. Communications efforts must prioritize internal communications for operational and coding changes, including employee morale, ahead of building growth. First among these efforts for home health providers should be getting clinical and operational processes up-to-date andRead More
Evidence-Based Strategic Marketing Plans Drive Health System Success
Marketers who utilize a layered data analysis to determine what to market are able to create a strategic marketing plan, not just tactical plan. This moves marketing out of the order-taking mode and helps them to drive specific threshold and stretch business goals.Read More
Best Hospital Rankings: Major Changes to Methodology Impact 2019 Rankings
U.S. News & World Report continues to revise the methodology used to create the annual Best Hospitals rankings. Among 2019’s changes are the inclusion of patient experience data and patient-centered outcomes data, risk adjustment changes and removal of the AHRQ PSI measures.Read More
Best Hospital Rankings: Identifying Opportunities and Developing Plans for Improvement (Whitepaper)
The 2018-19 Best Hospital rankings are out, and hospitals are already looking for opportunities to improve their 2019-20 scores. An analysis of all areas of the methodology used to rank hospitals provides a framework for directing future efforts. DeTora Consulting works with our clients to prioritize specialties and present each client with an operations andRead More
U.S. News & World Reports Announces Best Hospitals, Updates Methodology (Whitepaper)
U.S. News & World Reports released their 2018-19 Best Hospitals rankings. As it does every year, U.S. News made changes to the methodology used in evaluating hospitals, including a transition from ICD-9 to ICD-10 codes and excluding transferred inpatients from the risk-adjusted mortality rate. Learn more about the methodology changes recently incorporated, and how they can impactRead More