Blog

Political campaigning involves a tremendous amount of market research and advertising. Of course, their ROI is very simple—winning the election. TIME Magazine recently wrote an article that profiled one of the key components in Obama’s campaign strategy—data crunching. If Obama’s 2008 campaign invested in building robust databases of donors, voters, and volunteers, then their 2012Read More

Conducting market research can feel like a daunting task, but it provides invaluable insights. To help focus your team, look at these three key areas: (1) competitive creative, share of voice, and digital analysis, (2) qualitative/quantitative consumer, physician and employee research, and (3) creative/digital testing. First, your competitive set is important when thinking about yourRead More

Marketing analytics from digital and social media channels are essential. These channels are becoming ubiquitous and highly integrated into people’s daily lives. People are turning to these emerging technologies more and more for their healthcare needs, so there is a growing opportunity to engage and convert consumers through these channels. However, marketers must be preparedRead More

What your social media content and visuals are saying should be consistent with your hospital’s brand messaging. However, how you deliver those messages should reflect the different personalities within each social media medium. Additionally, social media channels are meant to be two-way communication vehicles, so your messaging should be more conversational and informal. You’re not justRead More