Every summer, when U.S. News & World Report releases its latest Best Hospitals rankings, it publishes the corresponding methodology, which usually reflects specific changes to one component or another. The upcoming 2014-2015 rankings are set to release this June or July, and U.S. News & World Report has already announced some important methodology changes. TheseRead More
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Digestive Disorders Associates hires DeTora Consulting to create Strategic Plan
Digestive Disorders Associates (DDA) physician and administrative executive leadership team contracted Gabrielle DeTora of DeTora Consulting to develop a 2015-2018 Strategic Plan for its gastroenterology practice. DDA specializes in the diagnosis and treatment of adults and children with GI diseases and disorders. Their team of gastroenterologists has expertise in all types of digestive conditions, includingRead More
What Healthcare Marketers Can Learn From President Obama’s Campaign Strategy
Political campaigning involves a tremendous amount of market research and advertising. Of course, their ROI is very simple—winning the election. TIME Magazine recently wrote an article that profiled one of the key components in Obama’s campaign strategy—data crunching. If Obama’s 2008 campaign invested in building robust databases of donors, voters, and volunteers, then their 2012Read More
Get The Best Results From Your Market Research
Conducting market research can feel like a daunting task, but it provides invaluable insights. To help focus your team, look at these three key areas: (1) competitive creative, share of voice, and digital analysis, (2) qualitative/quantitative consumer, physician and employee research, and (3) creative/digital testing. First, your competitive set is important when thinking about yourRead More
Taking Marketing Analytics to a New Level in the Digital World
Marketing analytics from digital and social media channels are essential. These channels are becoming ubiquitous and highly integrated into people’s daily lives. People are turning to these emerging technologies more and more for their healthcare needs, so there is a growing opportunity to engage and convert consumers through these channels. However, marketers must be preparedRead More
How and When to Align your Hospital’s Overall Brand and Personality with its Social Media Counterpart
What your social media content and visuals are saying should be consistent with your hospital’s brand messaging. However, how you deliver those messages should reflect the different personalities within each social media medium. Additionally, social media channels are meant to be two-way communication vehicles, so your messaging should be more conversational and informal. You’re not justRead More