Shephard Center, located in Atlanta, Georgia, is a private, not-for-profit hospital specializing in medical treatment, research and rehabilitation for people with spinal cord injury, brain injury, stroke, multiple sclerosis, spine and chronic pain, and other neuromuscular conditions. Although their team of expert clinicians provide individualized patient recovery from life-changing injury or stroke or other neuromuscularRead More
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UC Health Re-Hires DeTora Consulting for USNWR “Best Hospitals” Rankings Improvements
After Anthony Condia, former Chief Marketing Officer of UC Health hired Gabrielle DeTora and DeTora Consulting in 2013 to improve their USN rankings, the health system grew to achieve two specialties performing in the Top 50 of the U.S. News & World Report’s “Best Hospitals” list. Kristen Wevers, the new UC Health Chief Marketing Officer,Read More
Hospitals’ 2016 Cardiovascular Rankings to be Impacted by U.S. News & World Report Changes
U.S. News & World Report (USNWR) is changing how it calculates its annual Best Hospitals rankings in Cardiology and Heart Surgery. The change will give new credits to hospitals that publicly release performance data…Read More
Maury Regional Health Hires DeTora Consulting for USNWR “Best Hospitals” Rankings Improvement
Maury Regional Health‘s executive leadership team contracted with Gabrielle DeTora of DeTora Consulting to conduct a thorough evaluation of how each of its 16 specialties is performing in the U.S. News & World Report’s “Best Hospitals” list. DeTora Consulting will benchmark each specialty against the best in the country and prioritize ranking improvement efforts. MauryRead More
WVU Medicine Hires DeTora Consulting for Strategic Planning and Marketing Leadership Consulting
After Anthony Condia, former Chief Marketing Officer of UC Health, hired Gabrielle DeTora of DeTora Consulting in 2013 to improve its rankings, the health system grew to achieve two specialties performing in the Top 50 of the U.S. News & World Report’s “Best Hospitals” list. In 2015, Condia was hired as the Chief Marketing Officer ofRead More
Rehabilitation Institute of Michigan Hires DeTora Consulting for USNWR “Best Hospitals” Rankings Improvement
Rehabilitation Institute of Michigan (RIM) contracted Gabrielle DeTora at DeTora Consulting to conduct a thorough analysis of why RIM had not been ranked on the U.S. News & World Report “Best Hospitals” Rankings. DeTora Consulting will also develop a strategy to be ranked on this prestigious list moving forward. RIM is considered a national leaderRead More
Rutgers Health Department of Neurosurgery Hires DeTora Consulting to Create Strategic Plan
The Department of Neurosurgery at Rutgers New Jersey Medical School has hired Gabrielle DeTora of DeTora Consulting to facilitate a strategic planning process. As a result of the process, the DeTora Consulting will deliver the Department of Neurological Surgery Strategic Initiative for the next phase of the Departments’ growth. Rutgers University, The State University ofRead More
Do You Ever Feel Like Sybil? On the Road Toward Outpatient Services
Gabrielle DeTora of DeTora Consulting wrote an article in the December 2014 issue of Healthcare Marketing Report regarding the evolving jobs of healthcare marketers as we adapt to the changing healthcare industry. Do you ever feel like Sybil, with multiple personalities to fulfill the many marketing demands made on you from everyone from eccentric creativeRead More
What’s NEW with the 2014-2015 U.S. News & World Report Best Children’s Hospitals Survey?
U.S. News & World Report recently released its eighth annual Best Children’s Hospitals rankings, a guide to the best care for children who face life-threatening, or complex conditions or procedures. With various changes in the methodology behind the new ranking, it leaves some hospital leaders wondering, what areas do we need increase our focus? WeRead More
How the 2014 – 2015 U.S. News and World Report Changes Impacted Hospitals and Recommended Responses
U.S. News made several changes to the Best Hospitals rankings methodology, including adding new data in structural and patient safety components. The most significant change is the 10% weight given to patient safety, doubling from 5% of each hospital’s overall score (in most specialties). The role of hospital reputation, as determined through a national survey of medicalRead More