Start 2020 off strong for health system success through evidence-based strategic marketing. Join us on January 23, 2020 in New York City for an exclusive coaching session for healthcare marketing executives to help achieve real results out of your marketing efforts building short- and long-term profitability, brand durability, and competitive advantage.Read More
Best Medical Schools Can Boost Best Hospital Rankings (Whitepaper)
Among the many rankings that U.S. News & World Report creates annually is the list of the Best Medical Schools. Strong results for medical schools can also help improve reputation scores for their associated academic medical centers. When their research programs are closely tied, they can engage in cutting-edge research that provides hospital marketing executivesRead More
U.S. News Expands Physician Eligibility, Moves to SAF (Whitepaper)
U.S. News & World Report revises its methodology for creating the Best Hospitals list nearly every year. For hospital marketing executives, it’s critical to understand these changes, the impact that they can have on a hospital’s scores and how hospitals can make changes to both increase their scores and improve patient care. We also discuss aRead More