The American Diabetes Association (ADA) is the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic and help people living with diabetes thrive. The leadership and board of directors of the ADA has just named Gabrielle DeTora of DeTora Consulting as its Interim Chief Marketing & Digital Officer (CDMO). TheRead More
Southeastern Home Health Services increases volumes, positions itself for sale using Strategic Marketing Plan, Rebranding and Digital Strategy
Southeastern Home Health Services engaged Gabrielle DeTora and DeTora Consulting on a complete strategic marketing and sales planning contract including a market repositioning with a new name and logo, new website, and complete social media overhaul. Geneva Glen Capital, Southeastern Home Health Services’ private equity firm, was eager to build up the business at anRead More
Baylor Scott & White Heart Hospital Hires DeTora Consulting for USNWR “Best Hospitals” Rankings Improvement
Baylor Scott & White Health (BSW), the largest not-for-profit healthcare system in Texas and one of the largest in the United States, hired Gabrielle DeTora and DeTora Consulting to conduct an analysis of the Baylor Scott & White Heart Hospital in Plano ranking in the U.S. News & World Report 2021-22 Best Hospitals list. BSWRead More
Pyramid Healthcare Hires DeTora Consulting for Strategic Planning Expansion Initiative
Pyramid Healthcare, a premier provider of behavioral health and substance use disorder treatment services, has hired Gabrielle DeTora and the DeTora Consulting to lead its strategic planning expansion initiative. Pyramid operates over 90 treatment facilities and schools throughout Connecticut, Pennsylvania, New Jersey, North Carolina, Maryland, Georgia and Virginia. It offers a full continuum of in-personRead More
Case Study: Strategic Marketing Plan for Home Health
By 2019, Southeastern Home Health Services had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home health, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. With a goal of building up theRead More
Case Study: Rebranding Case Study for Home Health
By 2019, Southeastern Home Health Services had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home health, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. In order to position the company forRead More
Case Study: SE Digital Branding Plan
By 2019, Southeastern Home Health Services (SHHS) had grown from a single location in suburban Philadelphia to 12 locations across Pennsylvania and Virginia with services encompassing traditional home healthcare, hospice, heart failure disease management, palliative care, wound care, lymphedema, geriatric care, gero-psychiatric, oncology, mobile primary care, and telehealth programs. SHHS contracted with DeTora Consulting toRead More
DeTora Consulting rebranding of Southeastern Health Care at Home led to its AccentCare Purchase
AccentCare announced it has purchased Southeastern Health Care at Home, a DeTora Consulting client, from private equity firm Geneva Glen Capital. Southeastern Health Care at Home is the largest privately-owned home health services provider in Pennsylvania. In addition to home health care, the company delivers hospice and mobile primary care services, plus palliative and woundRead More
Yale New Haven Hospital hires DeTora Consulting to spearhead USNWR “Best Hospitals” Rankings Improvement Plan for Neurology & Neurosurgery
Yale New Haven Hospital (YNHH), a non-profit, 1,541-bed tertiary medical center in New Haven, Conn., receives national and international referrals for every specialty of care. The YNHH Department of Neurosurgery has hired Gabrielle DeTora at DeTora Consulting to help improve its status in the U.S. News & World Report “Best Hospitals” Rankings. YNHH Neurosurgery previouslyRead More
Gaylord Specialty Hospital Hires DeTora Consulting for USNWR “Best Hospitals” Rankings
Gaylord Specialty Hospital has hired Gabrielle DeTora at DeTora Consulting to develop a plan to be ranked in U.S. News & World Report “Best Hospitals” Rankings. Gaylord Specialty Hospital is a 137-bed, nonprofit, inpatient care setting for patients who need intensive medical rehabilitation following an acute illness, traumatic accident, or other serious health event. HeadquarteredRead More