In the battle for resources, health care marketers face the contradiction of meeting increased service line business goals while working with reduced budgets. To gain the resources necesssary to meet these goals, marketers have to act as strategists, financial analysts, and lobbyists. Creating a fact-based process for decision making focuses the team and identifies the
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News & Articles
In the new era of Patient-Driven Groupings Model (PDGM), communications coordination is more essential than ever for home health organizations. Communications efforts must prioritize internal communications for operational and coding changes, including employee morale, ahead of building growth. First among these efforts for home health providers should be getting clinical and operational processes up-to-date and
Start 2020 off strong for health system success through evidence-based strategic marketing. Join us on January 23, 2020 in New York City for an exclusive coaching session for healthcare marketing executives to help achieve real results out of your marketing efforts building short- and long-term profitability, brand durability, and competitive advantage.
Jennings Co (NC)
Jennings Co (NC)
Gundersen Lutheran Health System (WI)
St. Joseph's Healthcare System (NJ)
North Shore-Long Island Jewish Health System (NY)
Healthcare Association of New York State (NY)
Baldwin Publishing (NJ)