Best Medical Schools Can Boost Best Hospital Rankings (Whitepaper)

Among the many rankings that U.S. News & World Report creates annually is the list of the Best Medical Schools. Strong results for medical schools can also help improve reputation scores for their associated academic medical centers. When their research … Continue reading

U.S. News Expands Physician Eligibility, Moves to SAF (Whitepaper)

U.S. News & World Report revises its methodology for creating the Best Hospitals list nearly every year. For hospital marketing executives, it’s critical to understand these changes, the impact that they can have on a hospital’s scores and how hospitals can … Continue reading

Shift Your Hospital Ranking Strategies to Align with Evolving Methodologies (Whitepaper)

Because hospital rankings play a key role in distinguishing the top hospitals nationally, it’s imperative that hospital marketing executives understand the true impact these rankings have on consumer preferences and decision-making.  In this white paper, Gabrielle DeTora, Principal of DeTora … Continue reading

The Next Realm of Health Care Marketing (Whitepaper)

Sophisticated health care marketing requires use of a customer relationship management (CRM) system to do micro targeted, personalized campaigns that drive results.  This white paper outlines what to look for when choosing a CRM and how marketing departments can leverage … Continue reading

Plan, Align, Deploy, Execute – Bring Your Strategy to Life! (Whitepaper)

You’ve thought out and developed a comprehensive strategic marketing plan for your organization. Now what? This white paper examines how hospital and health system marketers can drive effective tactical execution within their organizations by having a launch plan in place, … Continue reading

Escalate Growth Through Effective Strategic Planning (Whitepaper)

Developing an effective strategic plan can improve financial performance, market positioning, and mission success. This white paper outlines suggested elements to include in the strategic planning process along with specific steps to include so you can help your organization achieve … Continue reading

Entering the New Age of Healthcare Communications (Whitepaper)

It’s no longer enough for hospital websites to simply offer consumers a way to register for classes, donate, or pay bills. More and more hospital leaders recognize that launching a patient portal where consumers can securely access their medical information … Continue reading

Connect Branding to the Bottom Line (Whitepaper)

How strong is your brand? Today, it’s no longer enough for hospital marketers to measure brand strength based on “soft” factors such as awareness, consumer preference, and market share growth. You need evidence showing how the brand contributes to revenue … Continue reading