Take your opportunity — before the new ranking surveys are released — to boost your rankings and attract and keep the patients you need.
Crucial Step 1: Benchmark mortality, patient safety, and physician reputation
Crucial Step 2: Outline strategies, critical success factors, and tactical steps for improvements
Crucial Step 3: Prioritize service lines to maximize ranking opportunities
Crucial Step 4: Create dashboards to track progress and results
Crucial Step 5: Develop a marketing plan for reputation improvement
Is a national “Top Hospitals” ranking guaranteed? No. But essential benchmarks, improved outcomes, increased leverage for physician recruitment, and a more powerful brand are — and they’re just as important for attracting and keeping patients.
Why Do Rankings Matter?
25% of patients switch hospitals based on “Top Hospitals” rankings*
60% switch when they learn about low ratings at their first-choice hospital*
These are patients with higher income, higher education, and comprehensive health insurance. They’re the patients you need to attract—and can’t afford to lose.
But you can lock in their loyalty through ranking improvements. Advance your quality and patient safety outcomes, physician reputation, and U.S. News & World Report “Best Hospitals” and “Best Children’s Hospitals” rankings.
To get started now, contact Gabrielle at DeTora Consulting:
call 908.447.9231 or email info@nullDeToraConsulting.com.
* Source: Thomson Reuters 2010
U.S. News & World Report Makes Some Considerable Changes to Its Best Hospitals Methodology
Hospital Ranking Matters: The Mystery, The Meaning, The Benefit
Case Study: Driving Results through a Hospital Rankings Improvement Plan