Driving ACOs Forward with Sophisticated Healthcare Marketing

The one constant that healthcare marketers can count on is change.  To be successful, healthcare marketing executives must continually adapt strategies, tactics, and resources to align with the national direction on healthcare. In this article, Gabrielle DeTora, Principal of DeTora … Continue reading

Strategic Marketing Plans: Maximizing Results with DMAIC

The only way to get real results out of your marketing efforts is to support them with strategy designed to boost short-term and long-term profitability, brand durability, and competitive advantage.  Conducting the necessary internal and external analyses to ensure that a marketing … Continue reading

Making the Most of Hospital Rankings

Hospital rankings continue to play a prominent role in distinguishing the top hospitals around the nation.  That’s true whether the source is Truven Health Analytics “100 Top Hospitals,” U.S. News & World Report’s “Best Hospitals,” Healthgrades, Consumer Reports, Leapfrog, Hospital … Continue reading

How Marketers Can Lead Healthcare Innovation through Dynamic Redesign

AtlantiCare, southeastern New Jersey’s largest healthcare system and a Malcolm Baldrige National Quality Award winner, has made a complete shift on how it views itself.  It no longer defines itself as a health delivery company but as a health solutions … Continue reading

Mercy Health System’s Rebranding Efforts Come to Life on the Web

How do you create an effective brand campaign in a competitive market that gets heard above all the marketing messaging clutter?  Learn how Mercy Health System, working with Gabrielle DeTora of DeTora Consulting and Ben Dillon of Geonetric, developed and … Continue reading

Driving Referrals with Integrated PRM

Physician Relations Management systems (PRNs) are becoming essential tools for today’s health systems. PRNs provide a way to systemically gather and record data and improve processes and communication with physicians.  In this article originally published in Healthcare Strategy Alert, Gabrielle … Continue reading

Do You Ever Feel Like Sybil? On the Road Toward Outpatient Services

Gabrielle DeTora of DeTora Consulting wrote an article in the December 2014 issue of Healthcare Marketing Report regarding the evolving jobs of healthcare marketers as we adapt to the changing healthcare industry. “Do you ever feel like Sybil, with multiple … Continue reading

Hospital Ranking Matters: The Mystery, The Meaning, The Benefit

In this article published by Healthcare Marketing Report, Gabrielle DeTora of DeTora Consulting explores one of the main ranking sources in the country–U.S. News & World Report “Best Hospitals.” We will demystify the general methodology, discuss the meaning of these rankings … Continue reading

Five Crucial Steps to Help Boost Your Hospital Rankings

Take your opportunity — before the new ranking surveys are released — to boost your rankings and attract and keep the patients you need. Crucial Step 1: Benchmark mortality, patient safety, and physician reputation Crucial Step 2: Outline strategies, critical … Continue reading

Unlock Your Social Media Secret Weapon: Your Employees

We hear it said all the time, “technology is the future.” While some industries are way ahead of the curve on technological advancements, healthcare is quickly catching up. Around the country, healthcare systems are increasingly turning to technology to improve … Continue reading