Hospitals’ 2016 Cardiovascular Rankings Could Change Under U.S. News & World Report

Move Designed to Drive Greater Data Transparency For 2016, U.S. News & World Report (USNWR) is changing how it calculates its annual Best Hospitals rankings in Cardiology and Heart Surgery.  The change will give new credits to hospitals that publically … Continue reading

Do You Ever Feel Like Sybil? On the Road Toward Outpatient Services

Gabrielle DeTora of DeTora Consulting wrote an article in the December 2014 issue of Healthcare Marketing Report regarding the evolving jobs of healthcare marketers as we adapt to the changing healthcare industry. “Do you ever feel like Sybil, with multiple … Continue reading

What’s NEW with the 2014-2015 U.S. News & World Report Best Children’s Hospitals Survey?

U.S. News & World Report recently released its eighth annual Best Children’s Hospitals rankings, a guide to the best care for children who face life-threatening, or complex conditions or procedures. With various changes in the methodology behind the new ranking, … Continue reading

How the 2014 – 2015 U.S. News and World Report Changes Impacted Hospitals and Recommended Responses

U.S. News made several changes to the Best Hospitals rankings methodology, including adding new data in structural and patient safety components. The most significant change is the 10% weight given to patient safety, doubling from 5% of each hospital’s overall score (in … Continue reading

U.S. News & World Report Makes Some Considerable Changes to Its Best Hospitals Methodology

Every summer, when U.S. News & World Report releases its latest Best Hospitals rankings, it publishes the corresponding methodology, which usually reflects specific changes to one component or another. The upcoming 2014-2015 rankings are set to release this June or … Continue reading

What Healthcare Marketers Can Learn From President Obama’s Campaign Strategy

Political campaigning involves a tremendous amount of market research and advertising. Of course, their ROI is very simple—winning the election. TIME Magazine recently wrote an article that profiled one of the key components in Obama’s campaign strategy—data crunching. If Obama’s … Continue reading

Get The Best Results From Your Market Research

Conducting market research can feel like a daunting task, but it provides invaluable insights. To help focus your team, look at these three key areas: (1) competitive creative, share of voice, and digital analysis, (2) qualitative/quantitative consumer, physician and employee … Continue reading

Taking Marketing Analytics to a New Level in the Digital World

Marketing analytics from digital and social media channels are essential. These channels are becoming ubiquitous and highly integrated into people’s daily lives. People are turning to these emerging technologies more and more for their healthcare needs, so there is a … Continue reading

How and When to Align your Hospital’s Overall Brand and Personality with its Social Media Counterpart

What your social media content and visuals are saying should be consistent with your hospital’s brand messaging. However, how you deliver those messages should reflect the different personalities within each social media medium. Additionally, social media channels are meant to be … Continue reading