Our Philosophy

“It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories,
instead of theories to suit facts.”
-Sherlock Holmes, The Adventures of Sherlock Holmes

Holmes is fiction, but the importance of data is very real—and cannot be overstated. Data analysis can reveal that a particular service line isn’t the driver you think it is. It can reveal that simple improvements in areas you weren’t considering can make an immediate impact. Data illuminates. It inspires insight, provides answers, and drives effective strategic planning, marketing, and physician alignment.

Forget recycled theories and borrowed solutions. ROI comes from utilizing compelling evidence and clear data patterns. That’s why our work process incorporates information audits, data collection, and a thorough review and analysis of the facts—leading to powerful, actionable answers.

Our Approach

Ask the right questions, get the best answers.

One thing is certain: The right strategic path for your healthcare system is not the one your competitors are following. Your healthcare system is unique—because your story is unique.

What this means is that your marketing opportunities are unique, too. We can help you find these opportunities and execute against them.

Fact-Based Solutions

Our process begins with a close examination of operational, financial, clinical, environmental, and competitive data to identify your organization’s strengths, opportunities, threats, and weaknesses. To conduct this analysis effectively, it must be driven by current data, so we can accurately assess the opportunities available to you now. If you don’t have this data, or if your data is not current, we can help identify and acquire it on your behalf.

A Best-Practices Framework

We use the Six Sigma DMAIC model, which is comprised of five key components: Define, Measure, Analyze, Improve, Control. Through this systematic approach to strategic planning and marketing, we can align your mission, vision, business goals, and marketing objectives with predictive modeling to forecast success.


Together, we will prioritize your business and service lines for marketing investment, communicate your rationale behind those decisions, and structure fact-based, strategic marketing plans designed to deliver the results you need.

A Fair and Objective Partnership

All healthcare systems are political. How they spend their limited marketing dollars shouldn’t be. We’re committed to doing what’s best for your hospital—without biases. If we discover a healthcare marketing solution that can be extremely successful by using only internal communications and direct-to-physician marketing—without any advertising at all—we will tell you. Our mission is simple: to help you deliver the strongest ROI possible.